About the diploma in Athens


Your digital discovery begins here.

The complete digital & social media diploma with a long track record as a catalyst for change is hosted in Athens and in Thessaloniki, Greece.

Trusted by more than 450 executives in top agencies, brands and corporations. Designed by experienced professionals, and driven by the latest technology, case studies and online tactics.

Course's syllabus is EQF Level 5. Consists of exclusive topics and advanced knowledge and has 92% Net Promoter Score!

Organized by KnowCrunch, powered and hosted by Deree - The American College of Greece.

Learn from the best, transform your digital career and thrive in your field. This is your best step towards having a career as a certified Digital & Social Media Specialist.

Γλώσσα διδασκαλίας & παρουσιάσεων: Ελληνικά.

122 hours total course lenght
95 hours lectures in class
11 hours team work
14 hours hands-on
32 hours tests & homework

Organizers

Organized by:
KnowCrunch Logo
Powered & hosted by:
Deree The American College Logo

Course's topics

The most complete syllabus on digital and social media marketing, advertising and communication. Lectures are updated monthly and include step by step how-to & overviews, basic features & tips, best practices, case studies, market examples. Students participate in team exercises, hands-on walkthroughs, tests and assessments. We always offer more than any other diploma in the industry.

    Digital & Social Media Revolution

  • Aivalis Politi Papachatzis
    5h

    Digital & Social Media Era

    The web 2.0 & 3.0 evolution and the impact on digital & social media marketing, publishing, culture and business models

    1h - Welcome, introductions, course summary
    1h - Web, web 2.0, web 3.0, digital marketing principles & opportunities
    1h - Digital culture and online user's behavior, case studies
    1h - Digital publishing, content development, distribution, promotion, case studiesexclusive
    1h - Digital long-tail, long tail & marketing, case studiesexclusive
  • Pantelopoulos Papachatzis Regoukou
    4h

    Digital & Social Media Industry

    How digital marketing market works, basic terms, how you can be a digital & social media enabled professional and thrive

    1h - Digital & social media marketing international glossary & termsexclusive
    1h - Digital & social media brand communication needs, the brand's point of view
    1h - Digital & social media marketing international services, agencies & value chainexclusive
    1h - Digital & social media marketing industry in Greece (media, conferences, contests, associations)exclusive
  • Design, Development & Content Production

  • Aivalis Rerra Karabelas Zoulovits
    12h

    Web Sites

    How to design, host, manage, maintain and run succesful Web Sites, Blogs, E-shops, Portals

    2h - Web sites fundamentals, case studies
    2h - Web sites design & development process, R.F.P., costs, themes (free & paid)exclusive
    1h - Portals & blogs fundamentals, case studiesexclusive
    2h - E-shops & e-commerce fundamentals, case studiesexclusive
    1h - E-shops & e-commerce marketing & operation, tips, conversions, case studies
    1h - Web sites content management systems (CMS): best free platforms available (Joomla, Wordpress), basic features
    1h - E-shops & e-commerce platforms & plugins available (Virtumart, WooCommerce, Shopify, Magento), basic featuresexclusive
    1h - Landing properties legal issues: data privacy, storage, protection
    1h - Landing properties revenue models, case studiesexclusive
  • Aivalis Rerra
    8h

    Search Engine Optimization

    On-site optimization fundamentals & off-site actions for your site & app to achieve amazing search results

    4h - On-site search engine optimization fundamentals for web sites (S.E.O.)
    1h - App store search optimization fundamentals for mobile apps & app stores (A.S.O.)exclusive
    2h - Off-site search engine optimization tactics & reputation management for web sites and apps (S.E.O. & A.S.O)exclusive
    1h - Hands-on team exercise: on-site optimization check-up & optimization report presentation for a web siteexclusive
  • Aivalis Zoulovits Exakoustidou
    4h

    Content

    Producing, buying, curating and exploiting different content for all digital & social media channels

    1h - Content strategy & plan (types, production, buying, organizing)exclusive
    1h - Content curation for different channels (web sites, blog, social media, astroturfing), case studies
    1h - Content legal issues & copyrights
    1h - Hands-on team exercise: locate & present different content sources for all digital & social media channelsexclusive
  • Social Media & Social Networks

  • Paschopoulos Agelatou Papachatzis
    20h

    Social Media & Social Networks Overview

    Most important social media & social networks, features, tips, tricks, personal & business use, case studies

    2h - Facebook
    2h - Hands-on exercise: set-up and customize a Facebook page
    1h - Twitter
    2h - Hands-on exercise: set-up and customize a Twitter account
    0.5h - Google My Business exclusive
    0.5h - SnapChat exclusive
    2h - YouTube
    1h - Hands-on exercise: set-up and customize a YouTube channel
    1h - Foursquare exclusive
    2h - LinkedIn
    2h - Hands-on exercise: LinkedIn
    0.5h - Tumblr exclusive
    0.5h - Quora exclusive
    1h - Pinterest exclusive
    0.5h - Instagram exclusive
    0.5h - Flickr exclusive
    0.5h - Reddit exclusive
    0.5h - SlideShare exclusive
  • Aivalis Papachatzis Voudouri Regoukou
    8h

    Social Community Building & Management

    Building, engaging and managing large social media communities to support your marketing mix

    3h - Social media community building & management strategy & plan exclusive
    1h - Social media building & management do’s & don’t’s, case studies exclusive
    2h - Social media community building specifications (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr) exclusive
    1h - Social media community building & management tools (Hootsuite) exclusive
    1h - Social media community management tactics (sales, customer care, crisis management), case studies exclusive
  • Digital & Social Media Communication Campaigns

  • Zartaloudis
    4h

    Mobile

    Using mobile channels & apps to support your business operation or marketing mix, the cost, metrics, vendors

    1h - Mobile marketing fundamentals
    1h - Mobile marketing with apps & games for different business & marketing objectives, case studies exclusive
    1h - Mobile marketing with SMS, platforms (free & paid), case studies
    1h - Hands-on team exercise: draft and present a basic mobile marketing tactics strategy for a brand exclusive
  • Anadiotou Misailidou
    4h

    Ε-Mail

    Using e-mail campaigns & tools to support your business operation or marketing mix, the cost, metrics, vendors

    1h - Ε-mail newsletters fundamentals, do's & don’t’s
    1h - Ε-mail marketing tactics (personalized, viral, automated & triggered), KPIs, case studies exclusive
    2h - Ε-mail newsletter platforms (Mailchimp) exclusive
  • Aivalis Paschopoulos Develekos Politi
    28h

    Digital & Social Media Advertising

    Running campaigns on digital & social channels for different marketing objectives, the cost, metrics, vendors, KPIs

    1h - Display advertising fundamentals, case studies exclusive
    3h - Affiliate marketing (advertising) for merchants (brands), case studies
    8h - Google search & display advertising fundamentals & remarketing (ad words/paid search/S.E.M.)
    4h - Hands-on exercise: create a Google campaign, ad groups, ads and keywords for a brand exclusive
    4h - Facebook & Instagram advertising fundamentals, powereditor, remarketing, case studies exclusive
    1h - Twitter advertising fundamentals, case studies exclusive
    1h - Twitter advertising fundamentals & insights with case studies exclusive
    1h - LinkedIn advertising fundamentals & insights, case studies exclusive
    1h - Astroturfing & below the line reputation management campaigns (blogs, forums, marketplaces, social media) exclusive
    1h - Digital & social media advertising services, process, value chain, costs exclusive
    2h - Hands-on team exercise: form an advertising plan & budget for a brand on Portals, Google and Facebook exclusive
    2h - Hands-on team exercise: present the advertising plan & budget for a brand on Portals, Google and Facebook exclusive
  • Monitoring & Optimizing Performance

  • Zortikis Megoulis
    4h

    Digital & Social Media Performance

    Focusing on KPIs & conversions by measuring & optimizing channels, tools and hacking your growth through marketing-engineering hybrid methods

    1h - Analyzing & measuring metrics from landing properties, social media, advertising campaigns exclusive
    1h - Focusing on KPIs & optimizing landing pages, e-mail newsletters for better conversions exclusive
    1h - Growth hacking tactics & marketing-engineering methodology for faster traction results, case studies exclusive
    1h - Hands-on team exercise: check web site landing pages and generate a performance marketing report exclusive
  • Politi Pantazis Bolanis Aivalis Barouxi
    8h

    Digital & Social Media Analytics

    Monitoring statistics, insights, measuring results, pivoting your strategy for better KPIs, generating reports

    2h - Google analytics fundamentals, case studies
    2h - Hands-on exercise: Google analytics hands on exclusive
    0.5h - Facebook insights explained, case studies
    0.5h - Twitter insights explained, case studies exclusive
    1h - Web & social media reputation monitoring, case studies exclusive
    1h - Web & social media reputation monitoring tools (BrandWatch) exclusive
    1h - Web & social media reputation monitoring tools (SideBar) exclusive
  • Digital & Social Media Communication Strategy

  • Aivalis
    4h

    Digital & Social Media R.O.I.

    All digital channels & campaigns compared for different marketing goals & KPIs calculating the value for money and the ROI

    2h - Web sites, social media & advertising campaigns compared, (costs, budget, KPIs & conversion rates, value for money) exclusive
    1h - Hands-on exercise: generate a complete channels strategy & budget exclusive
    1h - Hands-on exercise: present the channels strategy & budget exclusive
  • Aivalis
    8h

    Digital & Social Media Strategy & Plan

    All required goals, budget, tools, channels and steps connected in one detailed strategy & action plan

    2h - Digital & social media complete strategy & plan, connecting the dots exclusive
    1h - Hands-on exercise: prepare a brief to request a digital & social media strategy proposal (R.F.P.) for a brand exclusive
    2h - Hands-on exercise: draft a complete digital & social media strategy & action plan for a client exclusive
    1h - Hands-on exercise: present the digital & social media strategy & action plan for a client exclusive
    1h - Digital & social media marketing international jobs, professions, functions, salaries and your digital careerexclusive

    1h - Professional diploma in digital & social media epilogue
  • Aivalis
    32h

    All Tests & Assessments

    Final comprehension test & strategy assessment

    2h - Final comprehension test: multiple choice test on all sessions & topicsexclusive
    30h - Final assessment: form a complete digital & social media strategy & action plan for a brand exclusive
Apostolis Aivalis Photo

Course's Manager & Curator

Tolis is a business strategist, Managing Partner at AIVAL.COM and a pioneer in Digital & Social Media Marketing.

He has hands-on operating experience for more than 17 years on consumer & enterprise internet, social media, gaming, music, advertising, technology, media and mobile.

He managed PowerΝet Web Design Agency in 1996, founded Web Awards Contest in 1998 (now ERMIS DIGITAL), ArboMedia Interactive Agency in 2001, Social Brands Digital Marketing Agency in 2007, StartupDay Event in 2009 and Startup Nation Directory in 2011. He is also a certified trainer.

All instructors & trainers

Highly respected executives in their industry with operating and training experience (4.8 out of 5 score).

Ethel Aggelatou

Ethel
Agelatou

TRAINER
KARIERA

Aivalis

Apostolis
Aivalis

MANAGING PARTNER
AIVAL.COM

Anadiotou

Sofia
Anadiotou

HEAD OF EMEA MARKET
MOOSEND

Barouxi

Anna
Barouxi

MANAGING DIRECTOR
SIDEBAR MONITOR

Bolanis

George
Bolanis

NEW BUSINESS DIRECTOR
NMC2

Develekos

Yannis
Develekos

GOOGLE ADS SPECIALIST
DIADIMA

Exakoustidou

Katerina
Exakoustidou

CO-FOUNDER
VITA BROAD

Karabelas

Yannis
Karabelas

C.E.O.
NET STUDIO

Megoulis

Apostolis
Megoulis

GROWTH MARKETER
GROWTHROCKS

Misailidou

Eftichia
Misailidou

ACCOUNT DIRECTOR
PUBLICIS

Pantazis

Sotiris
Pantazis

DATA ENGINEER
GROWTHROCKS

Pantelopoulos

Ilias
Pantelopoulos

Chief Evangelist
UNDER RADAR STARTUP

Papachatzis

Panagiotis
Papachatzis

CO-FOUNDER
WE ARE PCUBED

Paschopoulos

Arsenis
Paschopoulos

CEO
JUST ONLINE

Politi

Melina
Politi

DIGITAL HEAD
GREEK GEEKS

Regoukou

Sofia
Regoukou

SNR COMMUNICATIONS
LOREAL

Rerra

Maria
Rerra

E-SHOP MANAGER
JEWELTIME

Sotiropoulos

George
Sotiropoulos

CLIENT SERVICE DIRECTOR
LINKWISE

Voudouri

Ersi
Voudouri

INTL RELATIONS ASST.
PRIME MINISTER

Zartaloudis

Nikolas
Zartaloudis

DIGITAL CONSULTANT
CITY

Zortikis

Savvas
Zortikis

VP GROWTH
GROWTH HACKS

Zoulovits

Mina
Zoulovits

PARTNER INTERNET LAW
FILOTHEIDIS

Photos from our courses

It 's all about the people.

We share fun while enjoying advanced training. We collaborate and work together supporting each other and actively participate in workshops, exercises and role simulations. We organize follow up meetings several times after the course is over to catch up and connect with others.

Let's rock together. Be part of our great team.

Know the diploma

Things you would probably ask.

EQF Level 5+
level
KnowCrunch & Deree
certifications
Basic & advanced users
users
Class size: 30
class
15 Sep - 20 Dec 2016
duration
120 hours
time
Thursday & Friday
days
18:00 - 22:00
time
Downloadable presentations
files
Personal PC
desks
assessments
32 hours assessments
exercises
30 hours team exercises
instructors
22 experienced trainers
language
Lectures in Greek language
Payment
payment
Card, cash, bank

Testimonials

Awesome things the people who attended our digital marketing courses say about us.

Why you should enroll to this course now!

Our value proposition and your benefits for your personal career path or your business digital marketing growth.

  • Why should I choose this course against others?

    This is a complete course about digital & social media marketing and the finest in the market. 12 reasons your should enroll now:

    (1) 75% of our topics are exclusive and can not be found anywhere else
    (2) Instructors update presentations until the last moment
    (3) Instructors are market leaders & professionals with operating hands-on experience
    (4) Instructors have training experience and can teach & mentor others
    (5) Frequent networking events and a Facebook Group to help students collaborate and move forward
    (6) Extremely competitive fee with flexible payment options
    (7) Proper length guarantees more class hours than competition
    (8) More than enough exercises so you can practice as you learn on actual case studies
    (9) Immediate access to digital marketing jobs, agencies or brands with 80% hiring rate
    (10) Instructors actively introduce and guide best students to jobs and digital agencies
    (11) Α recognizable diploma from two leading organizations
    (12) Topics cover all digital marketing fundamentals in depth - not just 'some' basic stuff

    This course is an amazing value for money

    Check by yourself: find here all the important digital marketing courses in Greece. Evaluate the syllabus and fees and compare!

  • Is this course for me?

    This program is designed for Executives, Professionals, Enrepreneurs, Students, and Academics who wish to extend their existing work into digital marketing or become digital marketing professionals.

    Also this course will boost Digital & social media agencies, Advertising agencies, Consulting firms, Internet providers, Media & Publishers who want to include digital marketing channels & services in their existing business model.

  • How am I going to benefit after completing the course?

    After completing this course you will be able to:

    (1) Understand online consumer behaviors & decisions
    (2) Compare and leverage all digital & social media channels & tools in your work
    (3) Form digital & social media marketing strategies, action plans with detailed budget
    (4) Include digital & social media campaigns & tools into your marketing & media mix
    (5) Find and evaluate digital & social media vendors & partners
    (6) Increase conversions, generate more sales, reduce marketing costs
    (7) Monitor, evaluate & optimize your digital performance
    (8) Sell digital & social media marketing services to your clients

    Additionally you will:

    (9) Have online access to all course's material and files in digital format for your own use.
    (10) Be part of a wonderful online community of Greek Digital Professionals

    This course is not just about understanding. It is about being able to implement and thrive.

  • What are the digital marketing job positions I would be able to work for?

    After completing this course you will be able to upgrade your work skills or apply for new job positions such as:

    Digital & Social Media Marketing Manager/Consultant
    Digital & Social Media Sales Manager/Consultant
    Mobile Marketing Manager/Consultant
    E-mail Marketing Manager/Consultant
    Search Engine Optimization Specialist
    Google Advertising (SEM) Manager/Specialist/Freelancer
    Facebook Advertising Manager/Consultant
    Twitter Advertising Manager/Consultant
    LinkedIn Advertising Manager/Consultant
    Display Advertising Manager/Consultant/Planner/Buyer
    Social Media Community Manager/Freelancer
    Performance Marketing Manager/Consultant
    Content Specialist/Manager/Consultant
    Digital & Social Media Analytics Manager/Consultant
    E-Commerce & E-shop Manager/Consultant

  • What about cancelations & refunds?

    Refunds:

    Cancellations received 14 days before the course will receive a full 100% refund.
    Cancelations received 13 - 1 days before the course will receive 50% refund.
    Cancellations received after the start of the course will not be eligible for any refund.

Certification

After successfully completing our course you get one diploma. Furthermore, this course qualifies you to pursue more international certificates!

  • Which diploma I get after successful completion?

    Graduates of our courses who have a grade of at least 64 out of 100 (US% grade) receive a preofessional diploma with 2 accreditations from principal & recognized organizations KnowCrunch and Deree - The American College of Greece, Professional Education as a certified:

    'Digital & Social Media Specialist'

    This includes:
    (1) A personal diploma (PDF format).
    (2) An online link to a proof of successful completion that you can proudly display on your website, social media profiles (such as LinkedIn), and your email signature.

    This diploma, but most importantly this advanced knowledge, is trusted by digital agencies. When you are certified by us, your customers, co-workers and partners are assured that you’re committed to staying at the top of your market as a digital professional.

  • Which other optional certifications I can apply for after successful completion?

    This course gives you a solid background in all required digital marketing fundamentals plus many more. Thus it allows you to optionally pursue much more international certifications:

    (1) The Interactive Advertising Bureau professional exam & certification and qualify as a 'IAB Digital Media & Ads Certified'. Εxam fee is US $600.
    (2) The eMarketer CeM exam & certification for professional members of the eMA and qualify as a 'Certified eMarketer'. Εxam fee is US $190.
    (3) The Google Ad Words Fundamentals exam & certification and qualify as a 'Google Qualified Professional'. Εxam is free.

    Only the very best training courses that meet stringent requirements can prepare you. Our course offers more than enough to achieve further exams & qualifications.

One diploma with 2 accreditations:

knowcrunch diploma

deree diploma

Available tickets for September 2016

Start your digital career now! Be among the privileged who will attend this great course.

Early Bird

950
September is
SOLD OUT
  • Full course attendance
  • Online access to content
  • Final comprehension test
  • Final strategy assessment
  • Diploma

Reduced

950
for ACG Alumni,
Students, Unemployed, Groups
  • Full course attendance
  • Online access to content
  • Final comprehension test
  • Final strategy assessment
  • Diploma

Normal

1.450
10 tickets available
pre-book now
  • Full course attendance
  • Online access to content
  • Final comprehension test
  • Final strategy assessment
  • Diploma

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Get your seat in this awesome diploma. Fill in your data in English.

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Payment: Payments for all tickets can take place in 3 installments (inclusive all fees & applicable taxes). The 1st installment is required 5 days after registration in order to confirm your reservation. If this payment is not received 5 days after you register, your reservation will be automatically cancelled.

Refunds policy: Cancellations received 14 days before the course will receive a full 100% refund, cancelations received 13 - 1 days before the course will receive 50% refund and cancellations received after the start of the course will not be eligible for any refund.

As seen in..

Course's venue

Fotopoulou

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