About the diploma in Athens


Your digital discovery begins here.

The complete digital & social media diploma with a long track record as a catalyst for change is hosted in Athens and in Thessaloniki, Greece.

Trusted by more than 450 executives in top agencies, brands and corporations. Designed by experienced professionals, and driven by the latest technology, case studies and online tactics.

Course's syllabus is EQF Level 5. Consists of exclusive topics and advanced knowledge and has 92% Net Promoter Score!

Organized by KnowCrunch, powered and hosted by Deree - The American College of Greece.

Learn from the best, transform your digital career and thrive in your field. This is your best step towards having a career as a certified Digital & Social Media Specialist.

21 Sep - 16 Dec 2016. Γλώσσα διδασκαλίας & παρουσιάσεων: Ελληνικά.

122 hours course duration
90 h lectures
11 h team work
19 h hands-on
32 h assessments
20 professional instructors

Organizers

Organized by:
KnowCrunch Logo
Powered & hosted by:
Deree The American College Logo

Course's topics

The most complete syllabus on digital and social media advertising and communication. Lectures are updated monthly and include step by step how-to & overviews, basic features & tips, best practices, case studies, market examples. Students participate in team exercises, hands-on walkthroughs, tests and assessments. We always offer more than any other diploma in the industry.

    Digital & Social Media Revolution

  • Aivalis Kapareliotis
    5h

    The Digital & Social Media Era

    The web 2.0 & 3.0 evolution and the impact on publishing, communication, culture and business models

    1h - Welcome, introductions, professional diploma summary
    1h - Web 3.0, digital & social media principles & opportunities
    1h - Digital culture, internet user's behavior, case studies
    1h - Digital publishing, content development, distribution, promotion, case studiesexclusive
    1h - Digital long-tail, case studies exclusive
  • Pantelopoulos
    4h

    Digital & Social Media Industry

    How the digital market works, terms, value chain

    1h - Digital & social media international glossary & termsexclusive
    1h - Digital & social media brands' point of view
    1h - Digital & social media international services, agencies & value chainexclusive
    1h - Digital & social media Greek industry (media, conferences, awards, associations)exclusive
  • Design, Development & Content Production

  • Aivalis Rerra Zoulovits
    12h

    Web Sites

    How to design, host, manage, maintain and run succesful Web Sites, Blogs, E-Shops, Portals

    2h - Web sites fundamentals & case studies
    2h - Web sites design & development (process, R.F.P., costs, themes, providers)exclusive
    1h - Publishers & blogs fundamentals & case studiesexclusive
    2h - E-shops & e-commerce fundamentals & case studiesexclusive
    1h - E-shops operation & promotion, tips, conversions
    1h - Web sites content management systems (CMS) basic features, (Joomla, Wordpress)
    1h - E-shops platforms basic features, (Virtumart, WooCommerce, Shopify, Magento)exclusive
    1h - Web sites legal issues: data privacy, storage, protection
    1h - Web sites revenue models, case studiesexclusive
  • Develekos Rerra
    8h

    Search Engine Optimization

    On-site optimization fundamentals & off-site tactics for sites & mobile apps to achieve amazing search results

    4h - On-site search engine optimization fundamentals for web sites (S.E.O.)
    1h - App store search optimization fundamentals for mobile apps (A.S.O.)exclusive
    2h - Off-site search engine optimization tactics for web sites and apps (S.E.O. & A.S.O)exclusive
    1h - Team exercise: check-up a web site for on-site S.E.O. issues and suggest changesexclusive
  • Rerra Zoulovits Miliopoulou Emmanouilidis Falagas
    4h

    Content

    Producing, buying, curating and using different content for all digital & social media channels

    2h - Content strategy & plan exclusive
    1h - Content legal issues & copyright
    1h - Copywriting for digital & social channels - essentials & tools exclusive
    2h - Visual design for digital & social channels - essentials & toolsexclusive
    2h - Video production & streaming for digital & social channels- essentials & toolsexclusive
  • Social Media & Social Networks

  • Papachatzis Agelatou
    20h

    Social Media & Networks Overview

    Important social media & social networks, features, tips, tricks, personal & business use, case studies

    2h - Facebook
    2h - Hands-on exercise: set-up and customize a Facebook page
    1h - Twitter
    2h - Hands-on exercise: set-up and customize a Twitter account
    0.5h - Google My Business exclusive
    0.5h - SnapChat exclusive
    2h - YouTube
    1h - Hands-on exercise: set-up and customize a YouTube channel
    1h - Foursquare exclusive
    2h - LinkedIn
    2h - Hands-on exercise: LinkedIn
    0.5h - Tumblr exclusive
    0.5h - Quora exclusive
    1h - Pinterest exclusive
    0.5h - Instagram exclusive
    0.5h - Flickr exclusive
    0.5h - Reddit exclusive
    0.5h - SlideShare exclusive
  • Dimiktrakopoulou Aivalis Papachatzis
    8h

    Social Media Community Building

    Building, engaging and managing large social media communities

    3h - Social media community building strategy & plan exclusive
    1h - Social media community building do’s & don’t’s, case studiesexclusive
    1h - Social media community building specifications (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr) exclusive
    1h - Social media community building tactics (sales, customer care, crisis management), case studies exclusive
    2h - Social media community building tools (Hootsuite)exclusive
  • Digital & Social Media Communication Campaigns

  • Zartaloudis
    4h

    Mobile

    Using mobile sms & apps to support your operation & communication, the cost, metrics, vendors, KPIs

    1h - Mobile channels & tactics fundamentals
    1h - Mobile apps & games for different objectives, case studiesexclusive
    1h - Mobile SMS & platforms, case studies
    1h - Team exercise: draft and present a mobile strategy for a brand exclusive
  • Anadiotou Politi
    4h

    Ε-Mail

    Using e-mail campaigns & tools to support your operation & communication, the cost, metrics, vendors, KPIs

    2h - Ε-mail campaigns & newsletters fundamentals & tactics
    2h - Ε-mail newsletter platforms (Mailchimp)exclusive
  • Aivalis Develekos Politi Sotiropoulos
    24h

    Digital & Social Media Advertising

    Running campaigns on digital & social channels for different communication objectives, the cost, metrics, vendors, KPIs

    1h - Digital & social media advertising strategy & services exclusive
    1h - Display advertising fundamentals, case studiesexclusive
    4h - Google advertising fundamentals (search)
    3h - Google advertising fundamentals (display, YouTube)
    1h - Hands-on exercise: create a Google account exclusive
    2h - Hands-on exercise: create a Google campaign, ad groups, ads and keywords for a brandexclusive
    2h - Facebook & Instagram advertising fundamentalsexclusive
    2h - Hands-on exercise: Facebook & Instagram advertisingexclusive
    1h - LinkedIn advertising fundamentals exclusive
    1h - Pinterest advertising fundamentals exclusive
    1h - Twitter advertising fundamentals exclusive
    1h - Astroturfing & below the line campaigns (blogs, forums, marketplaces, social media)exclusive
    3h - Affiliate advertising for brands, case studies
    1h - Team exercise: form an advertising plan & budget for a brand exclusive
  • Monitoring & Optimizing Performance

  • Pantazis Politi Bolanis Barouxi
    8h

    Digital & Social Media Analytics

    Monitoring statistics, insights, measuring results, pivoting your strategy for better KPIs, generating reports

    2h - Google analytics fundamentals, case studies
    2h - Hands-on exercise: Google analyticsexclusive
    0.5h - Facebook insights, case studies
    exclusive
    0.5h - Twitter insights, case studies exclusive
    1h - Web & social media reputation monitoring, case studiesexclusive
    1h - Web & social media reputation monitoring tools (BrandWatch)exclusive
    1h - Web & social media reputation monitoring tools (SideBar Monitor)exclusive
  • Zortikis Aivalis
    8h

    Digital & Social Media Performance

    Focusing on KPIs & conversions by measuring & optimizing channels, and hacking your growth through engineering methods

    1h - Analyzing metrics from web sites, emails, advertising campaignsexclusive
    2h - Optimizing landing pages, e-mail newsletters for better conversions exclusive
    1h - Growth hacking tactics & methodology for faster traction & results, case studiesexclusive
    4h - Team exercise: best channel & tactic on different objectives for better resultsexclusive
  • Digital & Social Media Communication Strategy

  • Aivalis Pantelopoulos
    8h

    Digital & Social Media Strategy & Plan

    Setting goals, calculating budget, choosing channels and drafting a detailed strategy & action plan

    2h - Digital & social media strategy, plan & budgetexclusive
    1h - Team exercise: prepare a request for proposal (brief) for digital & social media exclusive
    2h - Team exercise: draft a complete digital & social media strategy & action plan exclusive
    1h - Team exercise: present the digital & social media strategy & action plan for a clientexclusive
    1h - Digital & social media marketing international jobs, professions, functions, salariesexclusive
    1h - Professional diploma in digital & social media epilogue
Aivalis

Syllabus Manager & Curator

Apostolis Aivalis, Managing Partner at AIVAL.COM

Tolis is a strategist and a pioneer in Digital & Social Media Marketing. He has hands-on operating experience on consumer & enterprise internet, social media, gaming, music, advertising, technology, media and mobile.

He managed PowerΝet Web Design Agency in 1996, founded Web Awards Contest in 1998 (now ERMIS DIGITAL), was Head of Digital in Athens 2004 Organizing Committee for the Olympics, was Head of Digital in ArboMedia Interactive Agency in 2001, founded Social Brands Digital Marketing Agency in 2007, StartupDay Event in 2009 and Startup Nation Directory in 2011. He is also a certified trainer.

All instructors & trainers

Highly respected executives in their industry with operating and training experience (4.8 out of 5 score).

Ethel Aggelatou

Ethel
Agelatou

TRAINER
KARIERA

Aivalis

Apostolis
Aivalis

MANAGING PARTNER
AIVAL.COM

Anadiotou

Sofia
Anadiotou

HEAD OF EMEA MARKET
MOOSEND

Barouxi

Anna
Barouxi

MANAGING DIRECTOR
SIDEBAR MONITOR

Bolanis

George
Bolanis

NEW BUSINESS DIRECTOR
NMC2

Develekos

Yannis
Develekos

GOOGLE ADS SPECIALIST
DIADIMA

Dimiktrakopoulou

Katerina
Dimitrakopoulou

FOUNDER
SOCIAL MELLON

Emmanouilidis

Nikos
Emmanouilidis

DESIGNER
COLORES

Falagas

Nikos
Falagas

PROFESSOR
DEREE

Kapareliotis

Ilias
Kapareliotis

HEAD OF MARKETING
DEREE

Miliopoulou

Zozeta
Miliopoulou

ASSISTANT PROFESSOR
DEREE

Pantazis

Sotiris
Pantazis

DATA ENGINEER
GROWTHROCKS

Pantelopoulos

Ilias
Pantelopoulos

DIRECTOR GENERAL
MC CANN MRB

Papachatzis

Panagiotis
Papachatzis

CO-FOUNDER
WE ARE PCUBED

Politi

Melina
Politi

DIGITAL HEAD
GREEK GEEKS

Rerra

Maria
Rerra

E-SHOP MANAGER
JEWELTIME

Sotiropoulos

George
Sotiropoulos

CLIENT SERVICE DIRECTOR
LINKWISE

Zartaloudis

Nikolas
Zartaloudis

DIGITAL CONSULTANT
CITY

Zortikis

Savvas
Zortikis

VP GROWTH
GROWTH HACKS

Zoulovits

Mina
Zoulovits

PARTNER INTERNET LAW
FILOTHEIDIS

Photos from our courses

It 's all about the people.

We share fun while enjoying advanced training. We collaborate and work together supporting each other and actively participate in workshops, exercises and role simulations. We organize follow up meetings several times after the course is over to catch up and connect with others.

Let's rock together. Be part of our great team.

Know the diploma

Things you would probably ask.

EQF Level 5+
level
KnowCrunch & Deree
certifications
Basic & advanced users
users
Class size: 30
class
21 Sep - 16 Dec 2016
duration
122 hours
time
Wed, Thur & some Fri
days
18:00 - 22:00
time
Downloadable presentations
files
PC lab
desks
language
Μαθήματα στα Ελληνικά
Payment
payment
Card, cash, bank
assessments
32 hours assessments
exercises
11 hours team exercises
instructors
14 hours hands-on

Testimonials

Awesome things the people who attended our digital marketing courses say about us.

Questions and answers

A great value proposition, benefits for your personal career path and digital growth for your business. Find here some of the frequent questions and our answers about our professional diploma that will help you enroll.

    Why to enroll?

  • Why should I choose this course against others?

    This is a complete course about digital & social media and the finest in the market. Reasons your should enroll now:

    - 75% of our topics are exclusive and can not be found in competitive courses
    - Education material is updated until the last moment
    - Instructors are market leaders with hands-on operating experience
    - Instructors have training experience and can teach & mentor others
    - Frequent networking events and a Facebook Group to help students collaborate and move forward
    - Extremely competitive fee with flexible payment options
    - Proper length guarantees more class & hands-on hours than competition
    - More than enough exercises so you can practice as you learn on actual strategies
    - Immediate access to digital & social media jobs, agencies or brands with 80% hiring rate
    - Instructors actively introduce and guide best students to jobs and digital agencies
    - Α recognizable diploma from -not just one- but two leading organizations
    - Topics cover all digital & social media fundamentals in depth - not just 'some' basic stuff

    This course offers an amazing value for money. Check by yourself: find here all the important courses in Greece. Evaluate the syllabus and fees of each one and compare!

  • Is this course for me?

    This program is designed for people who wish to extend their existing work into digital & social media or become digital professionals:

    - Executives
    - Freelance Professionals
    - Enrepreneurs
    - Students
    - Academic

    Also this course will boost companies willing to include digital & social media channels & services in their existing business model:

    - Digital & social media agencies
    - Advertising agencies
    - Consulting firms
    - Internet providers
    - Media & Publishers

  • Payments

  • How do I pay?

    You can pay by (1) credit or debit card, (2) via bank transfer or (3) cash. Prices for all different tickets are inclusive all fees & applicable taxes.

    Your registration is binding. You must complete all payments after booking a seat.

    Payments can take place in 3 installments. The 1st installment (33% of ticket cost) is required 5 days after registration in order to confirm your reservation. If this payment is not received 5 days after you register, your reservation will be automatically cancelled.

  • Can I cancel anytime? Do I get a refund if I do?

    You can cancel anytime before or during the course. But please pay attention to our refunds policy:

    - Cancellations received 14 days before the course will receive 100% refund of the amount paid.
    - Cancelations received 13 - 1 days before the course will receive 50% refund.
    - Cancellations received after the start of the course will not be eligible for ANY refund and in case you are paying by installments you must complete all your outstanding payments even if you cancelled.

  • Certification

  • Do I get a diploma?

    Yes you do after succesfully completing the full course and the final comprehension test.
  • Which is the success score for the final comprehension test?

    In order to be eligible for the diploma you need to have a grade of at least 70% in the final comprehension test.
  • What is my diploma?

    After successfully completing our course and achieve 70% in the final test you get the Professional Diploma in Digital & Social Media in hard copy *.

    Graduates of our courses receive a diploma with 2 accreditations from the principal & recognized organizations KnowCrunch and Deree - The American College of Greece, Professional Education

    This diploma, but most importantly this advanced knowledge, is trusted by digital agencies. When you are certified by us, your customers, co-workers and partners are assured that you’re committed to staying at the top of your market as a digital professional.

    * Furthermore you can request a link to a Certificate of attendance online to link into your LinkedIn profile in the certifications section, free of charge.

  • Which other optional certifications I can apply for after successful completion?

    This course gives you a solid background in all required digital & social media fundamentals plus many more. Thus it allows you to optionally pursue much more international certifications:

    - The Interactive Advertising Bureau professional exam & certification and qualify as a 'IAB Digital Media & Ads Certified'. Εxam fee is US $600.
    - The eMarketer CeM exam & certification for professional members of the eMA and qualify as a 'Certified eMarketer'. Εxam fee is US $190.
    - The Google Ad Words Fundamentals exam & certification and qualify as a 'Google Qualified Professional'. Εxam is free.

    Only the very best training courses that meet stringent requirements can prepare you. Our diploma offers more than enough to achieve further exams & qualifications.

  • Personal career & growth after the course

  • How am I going to benefit after completing the course?

    After successfully completing this course you will be able to:

    - Understand the web & social media consumer behaviors & decisions
    - Compare and leverage all digital & social media channels & tools in your work
    - Form digital & social media strategies & action plans with a detailed budget
    - Include digital & social media campaigns & tools into your communication & media mix
    - Find and evaluate digital & social media service providers & partners
    - Increase conversions, generate more sales, reduce budget costs
    - Monitor, evaluate & optimize your digital performance
    - Sell digital & social media services to your clients
    - Hire digital & social media executives or specialists and understand their terminology and skills

    Additionally you will:

    - Have online access to all course's education material and presentations in PDF format for your own use.
    - Be part of a wonderful online community of Greek Digital & Social Media Specialists & Executives

    This course is not just about understanding and it is not about a fast track. It is about being able to implement and thrive in your market.

  • Which are the digital & social media job positions I would be able to work for?

    After successfully completing this course you will be able to upgrade your work skills or apply for new job positions such as:

    Strategy & Sales positions

    - Digital & Social Media Head
    - Digital & Social Media PR Manager/Consultant
    - Digital & Social Media Marketing Manager/Consultant
    - Digital & Social Media Sales Manager/Consultant

    Operational positions

    - Mobile Manager/Consultant
    - E-mail Manager/Consultant
    - Search Engine Optimization Manager/Consultant
    - Google Advertising (SEM) Manager/Consultant
    - Facebook Advertising Manager/Consultant
    - Twitter Advertising Manager/Consultant
    - LinkedIn Advertising Manager/Consultant
    - Display Advertising Manager/Consultant/Planner/Buyer
    - Affiliate Advertising Manager/Consultant/Planner/Buyer
    - Social Media Community Manager/Freelancer
    - Performance Marketing Manager/Consultant
    - Content Manager/Consultant
    - Web Monitoring & Analytics Manager/Consultant
    - Social Media Insights & Analytics Manager/Consultant
    - E-Commerce & E-shop Manager/Consultant
    - Portal & Publisher Manager/Consultant

    Academic positions

    - Digital & Social Media Trainer/Instructor

Available seats, September 2016

Start your digital career now! Be among the privileged who will attend this great course. Get your seat in this awesome diploma.

Early Bird

Fast enough to get the worm?
950
Sold out. Sorry.
  • Course attendance
  • Access to content
  • Comprehension test
  • Diploma

Reduced

Alumni, students, unemployed, groups
950
Sold out. Sorry.
  • Course attendance
  • Access to content
  • Comprehension test
  • Diploma

Normal

Last moment & walk-in
1.450
2 more seats available
  • Course attendance
  • Access to content
  • Comprehension test
  • Diploma

Fill in your data in English.

Ticket type :
Payment preferences :
1) Booking:This is binding booking. By registering you agree to a full ticket payment.

2) Payment: Payments for all tickets can take place in 3 installments. The 1st installment (33%) is required 5 days after registration in order to confirm your reservation. If this payment is not received 5 days after you register, your reservation will be automatically cancelled.

3) Refunds: Cancellations received 14 days before the course will receive a full 100% refund, cancelations received 13 - 1 days before the course will receive 50% refund and cancellations received after the start of the course will not be eligible for any refund and any outstanding amount due must be fully paid.

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Course's venue

Fotopoulou

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